Usability Geek

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Usability Geek is a Usability & User Experience (UX) blog that provides practical and useful information. Our readership comes from various fields including those of Usability, User Experience, Human Computer Interaction (HCI) and Information Architecture (IA).
Updated: 11 hours 13 min ago

Choosing The Right UI Design Deliverables

Tue, 04/23/2019 - 12:37pm
When I moved into an apartment of my own, my first purchase was a brand new, fully-stocked toolbox. After I got home and started to assemble some furniture, I opened my pristine toolbox, grabbed my...
Categories: Web Standards

How AI Can Improve The UX Of Websites and Landing Pages

Wed, 04/17/2019 - 5:55am
Artificial Intelligence (AI) is no longer a vision for the future – it is already here and is having a significant impact on how businesses can improve their practices. One big way that AI is...
Categories: Web Standards

You Are Creating For A Human: Here Is Some Advice

Mon, 04/15/2019 - 12:15pm
You should know whom you are creating for. Your user is not an abstract substance. Think of a person. Explore your customer persona as you would like to explore the mind of your loved one. Discover...
Categories: Web Standards

The Research Is in: Data-Backed Marketing Trends of 2019

Tue, 04/09/2019 - 11:12am
You have read them before – probably in December and January while you were half-full of holiday food and less-than-half-focused on marketing trends. Still, you plugged through, skimming...
Categories: Web Standards

Design Thinking: An Introduction

Mon, 04/08/2019 - 11:06am
Design thinking is a problem-solving framework that is ideal for tackling ill-defined or unknown problems. This makes it very effective for addressing the multifaceted problems faced by today’s...
Categories: Web Standards

A/B Testing: Optimizing The UX

Thu, 04/04/2019 - 10:17am
Which font do you like more: Font A, or Font B? While this is a straightforward question, a data-backed answer to it has saved many companies millions of dollars. So how can you go from being a UX...
Categories: Web Standards

UX Should Be A Priority For Marketers Too

Mon, 04/01/2019 - 11:56am
The days when we used to consider user experience (UX) to be an area that only concerns designers are long gone. The role of creating a great, lasting experience is now vital for fulfilling business...
Categories: Web Standards

The Good, The Bad, And The Ad: How To Deal With Bad Mobile Ads

Wed, 03/27/2019 - 11:50am
Mobile ads are part of many apps’ monetisation strategy. However, there are good mobile ads, and there are bad mobile ads. The last thing you want to see over your morning cup of coffee is this...
Categories: Web Standards

UX Design And The Overlooked Influence Of Fashion

Mon, 03/25/2019 - 11:07am
For all the rationale underpinning the field and for all the careful research and reasoning that shores up every new initiative, there remains an oft-overlooked truth in UX design. This truth is that...
Categories: Web Standards

8 Tips For Writing A Smarter Usability Test Script

Wed, 03/20/2019 - 10:29am
They say write what you know, so as it was for my latest Usability Geek piece, this week I am writing about … writing. However, while last week’s article focused on UX writing, this one...
Categories: Web Standards

Effective Mobile App UX Enhancement

Mon, 03/18/2019 - 7:58am
The quality of mobile app user experience is highly relevant in terms of holding users’ attention for the largest number of repeated launches. The Interaction Design Foundation claims that...
Categories: Web Standards

The Future Of Web Marketing Is Emotion-Driven

Tue, 03/12/2019 - 12:37pm
Humans are emotional creatures. In fact, most scientists agree that the most crucial emotional responses we have to the world around us – fear at a threat, anger at a slight, love and caring for...
Categories: Web Standards

5 Tips For Improving Your UX Writing

Wed, 03/06/2019 - 1:36pm
Who writes the content, the copy, all of the text in the platforms you design? Is it you? Your client? The developers? The marketers or SEO gurus? All of the above? When we consider the words that...
Categories: Web Standards

Stop Forcing Users To Submit Support Tickets

Mon, 02/25/2019 - 1:10pm
Does anybody honestly like support ticketing systems? Users across the board are often united in their antipathy: from the support agent handling the ticket to the customer submitting it. After all,...
Categories: Web Standards

Psychology In Web Design: How To Influence Consumer Choice

Mon, 02/18/2019 - 3:24pm
The web development market is a crowded one and consumers are spoilt for choice. Therefore, having a website that serves as a business card is no longer competitive. Your site should act as a direct...
Categories: Web Standards

5 Alternatives To Material Design

Mon, 02/18/2019 - 2:15pm
Ever since its debut at Google I/O in 2014 (and its rapid expansion to nearly all of Google platforms that same year), designers have been operating in a world that, by and large, speaks a single...
Categories: Web Standards

Top 11 Web Design Trends We Like for 2019

Wed, 02/13/2019 - 2:21pm
We’re already a month and a half into the New Year, and new web design trends are cropping up all over the internet. Other trends have been carried forward from previous years, albeit they have...
Categories: Web Standards

9 Ways Prototypes Improve Your Design Process

Tue, 02/12/2019 - 2:22pm
Whether it is an app, a website or a simple infographic, the journey of designing a product goes through several stages. The best approach to evaluate aspects such as if the design is user-friendly...
Categories: Web Standards

How To Choose The Right Typeface For Your Design

Wed, 02/06/2019 - 12:57pm
Most UX and UI designers already understand the nuts and bolts of typography. They can tell you the difference between ‘font’ and ‘typeface’, between ‘mean line’...
Categories: Web Standards

Breaking Down Slack’s Logo Redesign

Wed, 01/30/2019 - 1:51pm
If you have been ignoring your office group chat or simply avoiding Twitter, you may have missed the news: Earlier this month, Slack unveiled their brand new logo redesign, sparking praise, backlash,...
Categories: Web Standards
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