Usability Geek
Usability Geek is a Usability & User Experience (UX) blog that provides practical and useful information. Our readership comes from various fields including those of Usability, User Experience, Human Computer Interaction (HCI) and Information Architecture (IA).
Updated: 11 hours 13 min ago
Choosing The Right UI Design Deliverables
When I moved into an apartment of my own, my first purchase was a brand new, fully-stocked toolbox. After I got home and started to assemble some furniture, I opened my pristine toolbox, grabbed my...
Categories: Web Standards
How AI Can Improve The UX Of Websites and Landing Pages
Artificial Intelligence (AI) is no longer a vision for the future – it is already here and is having a significant impact on how businesses can improve their practices. One big way that AI is...
Categories: Web Standards
You Are Creating For A Human: Here Is Some Advice
You should know whom you are creating for. Your user is not an abstract substance. Think of a person. Explore your customer persona as you would like to explore the mind of your loved one. Discover...
Categories: Web Standards
The Research Is in: Data-Backed Marketing Trends of 2019
You have read them before – probably in December and January while you were half-full of holiday food and less-than-half-focused on marketing trends. Still, you plugged through, skimming...
Categories: Web Standards
Design Thinking: An Introduction
Design thinking is a problem-solving framework that is ideal for tackling ill-defined or unknown problems. This makes it very effective for addressing the multifaceted problems faced by today’s...
Categories: Web Standards
A/B Testing: Optimizing The UX
Which font do you like more: Font A, or Font B? While this is a straightforward question, a data-backed answer to it has saved many companies millions of dollars. So how can you go from being a UX...
Categories: Web Standards
UX Should Be A Priority For Marketers Too
The days when we used to consider user experience (UX) to be an area that only concerns designers are long gone. The role of creating a great, lasting experience is now vital for fulfilling business...
Categories: Web Standards
The Good, The Bad, And The Ad: How To Deal With Bad Mobile Ads
Mobile ads are part of many apps’ monetisation strategy. However, there are good mobile ads, and there are bad mobile ads. The last thing you want to see over your morning cup of coffee is this...
Categories: Web Standards
UX Design And The Overlooked Influence Of Fashion
For all the rationale underpinning the field and for all the careful research and reasoning that shores up every new initiative, there remains an oft-overlooked truth in UX design. This truth is that...
Categories: Web Standards
8 Tips For Writing A Smarter Usability Test Script
They say write what you know, so as it was for my latest Usability Geek piece, this week I am writing about … writing. However, while last week’s article focused on UX writing, this one...
Categories: Web Standards
Effective Mobile App UX Enhancement
The quality of mobile app user experience is highly relevant in terms of holding users’ attention for the largest number of repeated launches. The Interaction Design Foundation claims that...
Categories: Web Standards
The Future Of Web Marketing Is Emotion-Driven
Humans are emotional creatures. In fact, most scientists agree that the most crucial emotional responses we have to the world around us – fear at a threat, anger at a slight, love and caring for...
Categories: Web Standards
5 Tips For Improving Your UX Writing
Who writes the content, the copy, all of the text in the platforms you design? Is it you? Your client? The developers? The marketers or SEO gurus? All of the above? When we consider the words that...
Categories: Web Standards
Stop Forcing Users To Submit Support Tickets
Does anybody honestly like support ticketing systems? Users across the board are often united in their antipathy: from the support agent handling the ticket to the customer submitting it. After all,...
Categories: Web Standards
Psychology In Web Design: How To Influence Consumer Choice
The web development market is a crowded one and consumers are spoilt for choice. Therefore, having a website that serves as a business card is no longer competitive. Your site should act as a direct...
Categories: Web Standards
5 Alternatives To Material Design
Ever since its debut at Google I/O in 2014 (and its rapid expansion to nearly all of Google platforms that same year), designers have been operating in a world that, by and large, speaks a single...
Categories: Web Standards
Top 11 Web Design Trends We Like for 2019
We’re already a month and a half into the New Year, and new web design trends are cropping up all over the internet. Other trends have been carried forward from previous years, albeit they have...
Categories: Web Standards
9 Ways Prototypes Improve Your Design Process
Whether it is an app, a website or a simple infographic, the journey of designing a product goes through several stages. The best approach to evaluate aspects such as if the design is user-friendly...
Categories: Web Standards
How To Choose The Right Typeface For Your Design
Most UX and UI designers already understand the nuts and bolts of typography. They can tell you the difference between ‘font’ and ‘typeface’, between ‘mean line’...
Categories: Web Standards
Breaking Down Slack’s Logo Redesign
If you have been ignoring your office group chat or simply avoiding Twitter, you may have missed the news: Earlier this month, Slack unveiled their brand new logo redesign, sparking praise, backlash,...
Categories: Web Standards
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