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The Reason for Micromobility

LukeW - Wed, 01/30/2019 - 2:00pm

At the Micromobility conference in Richmond, CA Horace Dediu talked through why micromobility solutions need to exist and why they are set up to succeed today. Here’s my notes from his talk on The Reason for Micromobility:

  • The wealthiest nations have always been those with the highest rates of urbanization. Across the World, urbanization continues to increase in all countries and is expected to reach 50% in most countries by 2025. 6.7 billion people will live in cities by 2050. This is easy to predict so you can plan on it happening.
  • In cities, people are closer together and interact more. That’s how you create wealth and prosperity so it’s no wonder this trend will grow.
  • The World today consumes kilometers through land, air, and sea kilometers. 52 trillion kilometers are traveled per year across the globe. Half of these miles are in cars and low efficiency. In developed countries today (US and Europe), most trips are in personal vehicles like cars. Some of these car miles need to be reallocated.
  • The most common distance traveled by New York taxis is 1.4 miles. Less than 2% are 5 miles or more. 90% of all cars in trips are less than 20 miles. 162 billion trips per year in the United States are less than ten miles. Short trips consume more time and cost more money than long trips as well.
  • The addressable market for micromobility today is zero to five miles. That adds up to 4 trillion kilometers per year.
  • Cities are going to be the predominant place people live. Short trips are going to be the dominant type of travel. They’ll consume the most time and account for the most consumer spending.
  • There’s a remarkable consistency for modes of travel across the World. Cars are used the same in the US as in the UK and Switzerland. Scooters have a shorter average distance (.4 miles) than e-bikes (.8 miles). Each mode (of transportation) has a clear distance distribution and thereby unique characteristics.
  • We can begin to segment the transportation market by distance traveled. Regardless of vendors, modes of transportation cluster along similar usage models.
  • Given these usage model differences, can we move automobile mobility to micromobility? There’s currently a gap between average car distances and average scooter/bike distances. However we see cabs and powerful 2-wheelers beginning to cross this chasm.
  • There’s trillions of car kilometers that can potentially be moved to more efficient solutions. That’s the challenge for micromobility today.
  • The first experiments in micromobilty have been very successful in delivering many miles. Bird hit 10M rides in 320 days since launch. Lime hit 10M in 400 days. The slope of growth for these companies is steeper than for Uber and Lyft. 100M rides per year is the run rate for several of these companies.

Conversions: PWAs, Payment Experiences and More

LukeW - Mon, 11/05/2018 - 2:00pm

In her PWAs, Payment Experiences and More presentation at Google Conversions 2018 in Dublin Ireland, Jenny Gove talked through the new capabilities available on the Web to build fast and engaging products. Here's my notes from her talk:

  • The Web was built for desktop devices, not mobile. Native apps, in contrast, were built from the ground up for mobile. So it's no surprise that Web sites are still catching up in terms of experience. While there are great mobile Web experiences, most have a lot of work to do.
  • To help incentivize people to improve mobile Web experiences, Google added the "mobile-friendly" label to search results. When 85% of results in mobile search met this criteria, the label was removed.
  • Progressive Web apps bring richer experiences to the Web through a set of technologies that enable fast, installable, reliable, and engaging. They're the next step in making great Web experiences.
  • Speed is critical for mobile Web sites but it takes a mobile Web page a median time of 9.3 seconds to load on 3G. Pinterest reduced their time for interactive from 23 seconds to 5.6 seconds with their PWA. This resulted in a 60% increase in engagement and a 2-3% improvement over their native app.
  • You can improve speed with technical changes and design (to manage perception). Lighthouse is a tool from Google that shows time to meaningful paint and other relevant metrics for improving technical performance. You can manage user perception of speed using skeletong screens and gradual loading of content.
  • PWAs allow you to add mobile Web pages to your phone's home screens. On Android these apps show up in app switchers and setting screens.
  • Service workers in PWAs enable reliable experiences when there is no network or slow and intermittent network connections. Even in developed markets, slow network conditions often exist. Service workers are now available in all major Web browsers.
  • PWAs make use of Web technologies at the right time and place like app permissions, push notifications, payment request APIs, and better form interactions (autocomplete, input types, etc.)
  • 42% of top sites in Europe don't show the appropriate keyboard for specific input types. 27% of the top site in Europe didn't identify which form fields are optional.
  • Google Search uses a PWA to enable offline queries and send results when people are back online using notifications. With a PWA they were able to use 50% fewer external JavaScript requests.
  • In the Starbucks PWA, daily & monthly active users have nearly doubled (compared ot the previous Web experience) and orders placed in the PWA are growing by more than 12% week over week.
  • While mobile has really driven PWA requirements, desktop devices also benefit from PWA app switching and integration. Service workers, push notifications, and other new Web technologies work on desktop as well.
  • It's possible to run PWAs on the desktop in app windows which can be themed. These apps need to use responsive design to adapt from small sized windows to full-sized screens.
  • What's next for PWAs? Support for Windows, macOS and Linux, Keyboard Shortcuts, Badging the launch icon, and Link capturing.
  • Watch the full video of Jenny's: PWAs, Payment Experiences and More talk

Wed, 12/31/1969 - 2:00pm
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